Jawbone UP MOVE: Personalization

With activity trackers there will always be specific, personal attributes that need to be entered: height, weight, age, and gender. Every tracker on the market today requires this information in order to work, so naturally all devices get to score some easy points. From there it gets a little more difficult…

With the Move, Jawbone is introducing the concept of coaching – not a human coach, but an early iteration of automated coaching based on the observations gleaned from the data collected by your Move. I haven’t tried this function but it makes loads of sense – by mining your patterns around activity, sleep, and diet, there’s plenty of material to work with.

On the “softer” side of tracking, the Move’s app also supports mood tracking. There’s more to this than just allowing a retrospective view of your summer and what fun you had. Instead, this opens the door to correlating mood with things like activity levels, sleep duration and sleep quality, as well as diet. There’s more work to be done on this front, but it seems to be an early effort to develop a sense of “mindfulness” – not quite like a Tibetan monk, but it’s definitely an intriguing first step.

Customer Support is always fun – let’s see what happened.