Misfit Wearables Shine Functions

It’s odd to talk about market niches, style, and aesthetics in the Functions category, but the Shine appears deliberately focused on the primary function of current activity monitors: tracking natural human motion and translating those dynamics into steps, calories, distance, and sleep quality. This is the same purpose of the UP, FuelBand (which doesn’t track sleep), and the Flex.

Taken in light of the recent Withings Pulse review, a full-featured product that also includes a Heart Rate Monitor (HRM) for $99.95, this narrow functional offering raises an interesting question: why buy the Shine when other devices offer similar or more functions for about the same price?

One answer has to do with style, design, or aesthetics – whatever term you prefer to describe the visual appeal of a product. Arguably, products like the FuelBand and the UP are also attempting to stake out this part of the activity monitor market. Looking more closely, the respective Web sites for the UP and the Shine are clearly oriented toward the fashion conscious. That’s perfectly OK – fashionistas need exercise too.

At the risk of stereotyping, the Shine may appeal to a large market segment that’s is probably lukewarm toward the appearance of some current products. It’s hard to imagine many women buying some of the more “functionally” styled products, unless they’re truly hardcore. It’s possible the Shine has the right size, design, function set, and price to entice women (and aesthetes) to buy and use this product for themselves. It’ll be interesting to see how this plays out. For now though, let’s confirm how the Shine compares with its peers:

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Compared to the Flex and the UP, the Shine holds its own and at a competitive price point. An alarm might be a nice feature, but that may come with a later update.

Let’s dig in to Personalization.