Misfit Wearables Shine Personalization
Personalization may be the category where the Shine’s minimalist approach hurts its score, as indicated here:
| PERSONALIZATION Criteria | Misfit Shine | Fitbit Flex | Jawbone UP |
|---|---|---|---|
| Height | 1 | 1 | 1 |
| Weight | 1 | 1 | 1 |
| Other Measurements (waist? other?) | 0 | 0 | 0 |
| Age | 1 | 1 | 1 |
| Daily Food Logging | 0 | 1 | 1 |
| Calorie Estimates | 0 | 1 | 1 |
| Activity Log | 1 | 1 | 1 |
| Web/Mobile App | 1 | 1 | 1 |
| On-device visual feedback re: goals | 1 | 1 | 0 |
| Coaching | 0 | 0 | 0 |
| Reports & Charts | 1 | 1 | 1 |
| Facebook Integration | 0 | 1 | 1 |
| Twitter Integration | 0 | 1 | 1 |
| Other Integration | 0 | 1 | 1 |
| Enter clinical values from lab test results? | 0 | 0 | 0 |
| TOTAL | 7 | 12 | 11 |
The basic entries to tailor an activity monitor are covered: height, weight, age, and gender. There are a few more basic functions, all of which rely on your iPhone for data storage, history views, or specifying the “tracking mode” you’d like to use.
The Shine can be set to track specific activities, including sleep, cycling, swimming, tennis, basketball, and soccer. You can only choose one mode at a time, which is triggered by triple tapping the device. Mode-specific tracking is turned off once the Shine concludes you’ve finished that activity.
Summarizing this category, Misfit Wearables may be delivering the functionality its target market wants – nothing more and nothing less.
Now for Customer Support.