Misfit Wearables Shine Personalization

Personalization may be the category where the Shine’s minimalist approach hurts its score, as indicated here:

PERSONALIZATION CriteriaMisfit ShineFitbit FlexJawbone UP
Height111
Weight111
Other Measurements (waist? other?)000
Age111
Daily Food Logging011
Calorie Estimates011
Activity Log111
Web/Mobile App111
On-device visual feedback re: goals110
Coaching000
Reports & Charts111
Facebook Integration011
Twitter Integration011
Other Integration011
Enter clinical values from lab test results?000
TOTAL71211

The basic entries to tailor an activity monitor are covered: height, weight, age, and gender. There are a few more basic functions, all of which rely on your iPhone for data storage, history views, or specifying the “tracking mode” you’d like to use.

The Shine can be set to track specific activities, including sleep, cycling, swimming, tennis, basketball, and soccer. You can only choose one mode at a time, which is triggered by triple tapping the device. Mode-specific tracking is turned off once the Shine concludes you’ve finished that activity.

Summarizing this category, Misfit Wearables may be delivering the functionality its target market wants – nothing more and nothing less.

Now for Customer Support.